Public Relations
Our core service is effective PR work. It is the most successful tool for communicating what your destination has to offer. With our extensive handpicked contacts in the Czech media world we present your destination and offer you a highly efficient PR service in the Czech tourism market for fair and transparent prices:
- Communication strategy concepts
- Influencer/travel blogger trips
- Press/fam trips and press conferences
- Media cooperations
- Maintenance of media contacts
- Monitoring
Strategy
Would you like to address a new target group, to attract new customers from the Czech Republic and to expand your market? We develop an individual communication strategy for you – aimed at your expectations and budget.
For the first step we analyze, during an interview, your specific initial situation. In the following step we develop a strategic communications concept focused on your company and we draw the necessary arrangements: where are you situated on the Czech market, what goals do you pursue and what is necessary to do to achieve these goals.
In the last step, we define the specific arrangements and build up the effective communications tools: Press and PR work, advertising and ads placement, online marketing etc. – so you achieve your goals.
Advertising
Target group focused media planning is part of our core activities. We convey advertising and ad placement in the most significant Czech media (advertorials, supplements), outdoor ads, radio and regional TV spots etc. We take care of your online publicity: social networks, online competitions etc.
Do you consider taking part in tourism fair exhibition in the Czech Republic? We provide promotion at the most important ones: Holiday World and For Bikes in Prague, GO Regiontour in Brno etc.
Do you want for your promotional materials to reach your customers directly? We organize the swift distribution of your leaflets to the target regions: information centers, displays, travel agencies etc.
Trade Fairs
We organize your successful presentation at the most important fair exhibitions in the tourism industry in the Czech Republic: Holiday World Prague, GO Regiontour Brno, For Bikes Prague, ITEP Plzen or any other according to your wishes.
Unable to participate at the trade fair in person? We provide so-called „indirect participation“. This service stands for the presence of the representative, who in your name acts as a deputy of your company, cares for the distribution for your promotional materials and deals with your chosen organisations or companies. The outcome is a final report incl. newly collected contacts.
Online Marketing
Social networks
Nowadays no one can afford to ignore the power of social networks. And there is no other area that can benefit from these advantages as much as tourism. We can take care of your online campaigns on Google and the Czech search engine Seznam.cz, we set up and manage your profile on Facebook or Instagram in Czech, or prepare online events or competitions – an invaluable source of contacts.
Influencer Marketing
With our influencer marketing you can reach new audiences and increase your sales. We maintain a long-term and collaborative relationship with renowned Czech influencers/bloggers who can then share their stories on their Instagram profiles, YouTube, Facebook and blogs.
Translating
Translation is surely an art in itself. Not everyone is capable of creating a convincing text in her/his mother tongue. Do not allow your quality texts that are in promotional materials or websites to be devaluated due to a tacky translation! We provide an in-house translation service with translators with long-term experience with translating in tourism, leisure and gastronomy industry.
We translate from/into Czech, German and English:
- Websites
- Promotional materials
- Newsletters
- Tourist information
- Hotel brochures
- And others
